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Interview – Lindsay Craven, Merlefest’s New Artist Relations Manager

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Festival season is upon us…

For many festivarians, each year is greeted not only with new wishes for success, health and prosperity, but also with a child-like giddiness as they await the first signs of music festival lineup teasers and announcements.

Whether longing for the lush, legendary landscape of Mountain Jam, the boho-chic vibe of Coachella, the gritty soul of New Orleans Jazz & Heritage Festival or the harbor breeze of Newport Folk Festival–there is certainly a festival out there for any and all musical tastes.  While the overall feel, location and extra perks may entice festival goers to consider buying that multi-day festival ticket package, it really is the lineup that seals the deal.

So, what exactly goes in to putting together a stellar festival lineup?  It certainly doesn’t just appear out of thin air.  On the contrary, planning and confirming a multi-day, multi-stage music festival lineup often involves a dedicated and innovative team of people who start reaching out and booking artists over a year in advance.

A lineup for everyone…

To learn a bit more about the process, EOAF caught up with Lindsay Craven, the newest Artist Relations Manager for MerleFest–North Carolina’s premiere music festival.   Now in its 32nd year, MerleFest continues to stay true to its “traditional plus” and family friendly roots.   Craven credits the late, legendary musician and festival founder, Doc Watson, for laying the groundwork and creating a culture that celebrates all types of music, not just that of the western NC region.

“We’re very thankful to Doc, for developing that phrase [traditional plus].  And, it’s very much what Doc did.  Doc’s music wasn’t restricted to bluegrass or blues, and he loved everything.  He wanted us to share all kinds of music with people,” Craven said.

After over three decades, “traditional plus” remains the driving force for anyone in charge of booking artists and filling out the four-day festival schedule across 13 stages.  By bringing in the industry’s best in traditional Appalachian and Bluegrass music, in addition to Americana, Folk, Rock, Blues, and Gospel, MerleFest appeals to a wide, diverse audience that travels to the great Tar Heel state in late April every year.  The diversity of genre and dedication to keeping the festival family friendly really set MerleFest apart from other big festivals.

“With audiences that aren’t familiar with the festival, I think a lot of people just say we’re just a Bluegrass festival, or that we’re just old-timey country music and it’s just not the case at all. We have those things, but we have lots of others. The traditional plus motto is far from one musical genre. You’d be hard pressed to be any kind of music fan and come to MerleFest and not find something you like,” Craven said.

Though she’s worked part-time for MerleFest in some capacity for over a decade, Craven was hired into this full-time position in July 2018, and has been non-stop ever since.  Craven worked directly under previous Artist Relations Manager–Steve Johnson–learning first hand the enormous amount of work that goes into setting a lineup.

“Steve knew during last year’s festival that he was going to be moving out.  So, he did a lot of work ahead of time to help us stay on track and not start from way behind…we’re really appreciative to him for everything he did to make sure it was kind of a seamless transition, as much as it could be,” Craven said.

While Johnson did a great deal of work leading up to his departure, the business of booking artists and setting a lineup can often feel like watching the shifting sands of The Outerbanks.  The landscape can change daily, and early plans do not always stay in place.

“A lot of our headliners changed from the original plan just because of scheduling conflicts, money not working out, and things like that,” Craven said.

Though green in this particular position, Craven had to solve some significant problems in her first few months.  By all accounts, it looks as if she took the proverbial bull by the horns and accepted the challenge, because this year’s headliners are superb–The Avett Brothers, Brandi Carlile, Amos Lee, Wynonna and The Big Noise–along with heavy-hitters like Keb’Mo’, The Milk Carton Kids, and Tyler Childers.   Let us not forget the MerleFest alumni, who fans return for year after year–Sam Bush, Peter Rowan, Kruger Brothers, Scythian and more.

“[The most challenging part of booking] is competing with the amazing number of music events and venues in North Carolina now. Just trying not to overlap artists that the same audience can see in five different places within a year. It’s fantastic that there are so many music venues and there are so many music festivals. I’m not saying that’s a bad thing. It’s just a huge thing to compete with when planning said festival,” Craven said.

Let the fans be heard…

Artist Relations Managers, also often called Talent Buyers, rely not only on their team to help build out a lineup, but also on the festival fan base.  Social media platforms have changed the way fans and artists can communicate directly with festival organizers.

“I pay attention to [the artists’] social media pages to see what kind of following they have. We listen to their music.  We pay attention to our own social media, too, to see what people are asking for,” Craven said.

Festival organizers often post teasers or clues leading up to the initial lineup announcements, to get the fan base excited.  At least for MerleFest, the responses that come out of those teasers become important in terms of current or future lineups.

“Since this is my first year in this particular job, I’ve really been paying attention with each announcement–what people were guessing right before we made the announcement, and then what they hope to see on the next announcement.  If we don’t have [the artists] on the docket already, I make sure I make a list of those people and consider those for going forward,” Craven said.

Painting the canvas…

Outside of fan feedback, Craven and her team search for talent through different music association awards and conferences–namely the Americana Music Awards (AMA’s) and International Bluegrass Music Association (IBMA) annual conference, respectively.  Additionally, there is a longtime running “wish list” that has trickled down from each former artist relations manager that now sits in Craven’s hands.

“In the beginning, it’s just kind of an open canvas.  We are just looking at our wish list and looking at the chatter from other events, saying ‘what seems to be doing well?’ and seeing if would fit for us and fit our budget,” Craven said.

As that canvas fills up, other elements–like spreading genres across multiple stages–begin to factor in to the planning equation.

“As we get closer to festival time, it gets a little more scientific in trying to see, well, [this artist] has to go on this stage so we kind of want more of this flavor of music,” Craven said.

According to Craven, MerleFest artists fall into one of three main categories, “the ones that are here every year, the headliners, and the people we have fresh and new every year.”

Communication with artists can take many forms, and this typically depends on the level of artist/band success and/or the longstanding relationship with the festival.

“We have some artists that are here year in and year out, and most of those artist we communicate directly with.  The bigger artists–The Avetts, Brandi, Amos–we talk with their agents initially, and then the tour manager for sure.  We rarely talk to them directly,” Craven said.

Much of Craven’s work involves reaching out to the agencies that have worked with MerleFest in the past to learn about up and coming artists.  They discuss budget and schedules and try to see if it will work for all parties involved.  The final MerleFest lineup boasts over 100 artists, not including those who have been invited to compete in the Chris Austin Songwriting Contest.

“It’s a big job,” Craven said.

And a big job requires a big budget in order to pull in the best artists and to ensure smooth operations from start to finish. The MerleFest budget is determined year to year by past and projected attendance. Interestingly, MerleFest is a fundraiser for Wilkes Community College, further strengthening the symbiotic relationship between the festival and college.

Though Craven’s main responsibility is to direct the booking process, the work doesn’t stop once the contracts are signed on the dotted line.   With the lineup set and about a month to go, Craven is currently busy with the artist relations portion of her job–hotel reservations, merchandise, direct communication with artists, and coordinating schedules.

A path to MerleFest…

So, how did Craven get to sit in her current position–perhaps a little luck, certainly a lot of working up through the ranks, and an immeasurable amount of drive and good old-fashioned love for the work.  A journalism major and graduate of Appalachian State University (App State), Craven always had a spark for the entertainment industry.

“I always thought I was going to be an entertainment writer.  That was my initial goal.  The funny thing is, I guess it was in middle school, I think we were doing some school project where we had to decide what we want to be and [we had to look] through these books that had all kinds of different job descriptions and what you needed to do to go to school to become that.  There wasn’t an artist relations, it was artist representative, or something along those lines, and that was what I did my school project on,” Craven said.

So, when she decided to apply to App State’s artist management program, it seemed like a good fit, until she learned she had to be a music major.

“It wasn’t an option to pursue that particular degree.  But, I kind of fell into anyway,” Craven said.

Falling into this role, sounds a bit passive, when actually her path to MerleFest has been more than just being in the right place at the right time.  During her undergrad years, Craven was proactive in getting involved in local opportunities that aligned with her interests and skills.  A simple perusal of the internship listings on App State’s website seems to have been the catalyst to pave the way.

“I started with [MerleFest] as an intern in 2007, and then came back again as an intern in 2008.  And then after I graduated, I filled in throughout the year whenever they needed extra help.  In and around credential time, or around some announcements and things like that, they need an extra body in an office to get some information from artists.  And every year I’m here for the festival working in the artist relations trailer,” Craven said.

Her MerleFest experience over the next several years, led her to the Yadkin Arts Council, where she worked as their Executive Director.

“I did all of the booking for our theater there, for the last five or six years. It’s a very, very small staff. So, due to all of the experience I gained from basically wearing all of the hats at that theater, that’s what got me to the point where I was qualified enough between what I’d learned working [at MerleFest] and what I learned working there, that they felt that I would work in this role,” Craven said.

From MerleFest to Yadkin Arts Council and back to MerleFest, Craven positioned herself to be both primed by those who came before her and primed by her own career ventures to succeed in her new role.

A bit of advice…

Somewhere, there is an eager, starry-eyed middle schooler writing a paper about the glamorous life of an Artist Relations Manager. Craven, having put in over a decade of hard work–both paid and unpaid–can offer some sage advice to those who may wish to follow in her footsteps.

“Work for any and every opportunity. This all came about just because I was looking at internship listings on the App State website. Look local. It doesn’t always have to be the biggest thing. You don’t have to be working stage-coach for Bonnaroo. You can start small and there are so many small festivals out there right now,” Craven said.

Opportunities are not always paid, and those are often the ones that get a foot in the door.

“[Festivals] are looking for young talent with energy to volunteer and help. And that is important. You have to be willing to volunteer. You’re not going to get paid right away or probably for a very long time. But, if you stick with it, you’re going to make connections. If you are hard-working and dependable, people are going to see that and when something comes available, they’re going to be looking to somebody that they can trust and count on,” Craven said.

Having a genuine love for and understanding of music and the festival scene and showing up year after year are important elements that have translated into a successful career trajectory for Craven.

“You don’t have to listen to every single artists on the docket, but you should at least have a desire to know and appreciate the music you’re presenting,” Craven said.

Making her mark…

Aside from booking talent, Craven has also been very focused on observing the vast number of traditions that take place each year at MerleFest. While she is excited to make her mark on the 2020 lineup, her experience with MerleFest has taught her the importance of maintaining the festival’s rich and cherished traditions. From coordinating the Veteran’s Jam and Mando-mania to planning outreach performances at 17 Wilkes county schools, Craven’s job goes beyond what the main lineup schedule indicates.

“There are lots of individual things that go into the festival that aren’t just what you’re seeing on the stages. I’ve got to learn what things happen year in and year out, so I make sure I build those in and don’t mess with any of our traditions,” Craven said.

With tradition comes a level of expectation, in particular from those artists who have made MerleFest an annual event over several years.

“We don’t want to offend any of the artists that have been with us a long time. We value them. We want to honor what they do and continue to bring new and interesting things for people to see. I am just trying to make sure I learned lessons before I get super deep into putting a schedule together. Right now, I am getting through the first festival and making sure I know as much as I can before I dive head first into throwing a ton of offers out,” Craven said.

MerleFest 2020 will be Craven’s first full run in this position, and she already planning out how her workspace will function best to match her visual mind–giant empty versions of the stage schedules plastered across her walls with an endless supply of dry erase markers and sticky notes.

“I have to see it all out in front of me. It’s easier to look at one big wall of things as opposed to 20 pages over four days,” Craven said.

One can imagine the thrill Craven will feel as she begins to fill the empty time slots for MerleFest 2020. Orchestrating such a beast of a production with so many moving parts is not for a disorganized mind. It takes creativity, imagination, and the ability to envision how the whole experience will translate into something greater than the sum of its many parts. With that creative freedom comes a heavy responsibility to also maintain the elements that make MerleFest such an amazing festival.

“I really don’t think that there’s anything more that I would add to the festival. I really feel like our goal is to not work on getting bigger, but keeping our event the best quality that it can be. If at some point an opportunity presents itself, that we could expand something or create something new, we’re never opposed to those kinds of opportunities. But, it’s not something I’m actively looking to do right now. We’re more focused on just making sure we keep it top-quality and keep all the things that people expect from it,” Craven said.

Once the dust settles from MerleFest 2019, Craven will be right back at it, standing wide-eyed in front of her blank canvas with that same child-like giddiness music fans experience when a lineup unfolds before them. It is evident that Craven’s unique journey through the MerleFest ranks has prepared her to excel in this position for years to come, and it will be exciting to watch lineups evolve across her tenure.

For more information about lineup and tickets, please visit Merlefest.org.

Are you headed to MerleFest this year?  If so, download your MerleFest ’19 app for Apple or Android to make your experience even better!

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Filed under Festivals, Interview, Live Shows

2019 MerleFest Lineup

Racn - 2002

Now in its 32nd year, MerleFest is well-known as a family-friendly, 4-day music festival tucked into the rolling hills of western NC.  Boasting 13 stages, this tight-knit, yet “busking at the seams” festival  books the industry’s best from bluegrass, folk, Americana, country, rock, gospel and more.  Year after year, festival organizers leave little in terms of wants from their loyal fan base.  Whether it is the supersized lineup, intimate songwriter workshops, late night test revivals, kid’s activities, unique local vendors, or square dancing lessons, there is something for absolutely everyone.

Take a look at this year’s lineup and it is easy to see that the loyal Merelfest fan base is about to explode.  Stacked with both beloved alumni and a new class of fresh faces, you’d be hard-pressed to find a better music festival at a better price.  This year’s headliners include, The Avett Brothers, Brandie Carlile (coming off a heart-wrenching Grammy performance and huge win), Amos Lee, and Wynonna and the Big Noise, along with heavy-hitters Keb’ Mo’, The Milk Carton Kids, and Tyler Childers.  Festival traditionalists will find comfort in the return of Jerry Douglas, Sam Bush Band, Peter Rowan, Jim Lauderdale, The Del McCoury Band, Scythian, and The Kruger Brothers to name a few.   And don’t forget to stick around for some good ol’ fashioned storytelling, singing, and salvation at Jim Avett’s Gospel Hour on Sunday morning.

EOAF’s 2019 Fresh Face to watch is Molly Tuttle–the magic she creates when her fingers meet the strings will leave your mouth agape and your heart pounding.  Check her out yourself:

Muilti-day tickets packages and single-day tickets are now on sale for the April 25-28, 2019 festival.  Kids 12 and under are free (what a deal!).  The festival takes place on the beautiful, lush campus of Wilkes Community College in Wilkesboro, NC.    For more information visit merlefest.org.

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Songwriting Session – The Avett Brothers @ MerleFest

Seth and Scott Avett

Seth and Scott Avett

Halfway through the second full-day of MerleFest, 200 lucky festival goers nestled eagerly into their seats in Mayes Pit-Cohn Auditorium at Wilkes Community College.  Some arrived early to claim front row seats, while others waited in line, hopeful to be let in before the room hit full capacity.  The Avett Brothers, Scott and Seth Avett and Bob Crawford, were whisked in through a side door and waited patiently in the wings for their introduction.  Proud parents, Jim and Susie Avett filed in backstage, and watched as their sons took the stage before a roar of applauds.

For those who were in attendance, this was a chance to ask the brothers any and everything about their songwriting process and style, song themes, production, and evolution.  The 45-minute session was filled with copious bouts of laughter, candid banter, and small but noticeable moments of brotherly love.  While the workshop focused primarily on songwriting, the band managed to squeeze in 3 acoustic songs, one of which was completely new.  This poignant ballad had the audience hanging on each and every lyric that dripped from Seth’s lips, and at the end brought the auditorium to its feet.  It was a very special experience that those 200 people will cherish for a very long time.  For those who were not fortunate to be there in person, here is the transcript:

(The Avett Brothers were introduced and came out on stage, Seth and Scott with their Martin and Gibson acoustic guitars, respectively, and Bob with his stand-up bass)

Scott:  Thank you so much y’all.

Seth: So I thought we were attending a songwriter’s workshop not putting one on.  What’s going on?  (laughter)

Scott:  Ha, come to the festival.  We’d like for you to do this workshop before you play.  We’re going to start by just playing a song.  We would like to talk to everyone as much as we can, because we’ve been to several of these workshops and some of them that we’ve been to, we wish we could have heard more questions.  But we are going to start with a song just to warm up with (strumming)…that falls in the singer/songwriter category.

Seth: So, does anyone have a question?

Scott: Yeah, let’s hear it!

Audience member 1: First of all thank you guys for making music.  You guys are awesome.  Secondly, what was your inspiration for making the song “January Wedding?”  That’s my wife and my wedding song, so I just wanted to know what your inspiration was.

Seth:  Um, well, outside of the obvious – a wedding in January (laughter).  No, that was one that I just wrote…I hate that you are asking a question about one of the more mysterious ones as far as the source, well the theme is pretty obvious.  As far as the writing of it, it was one of the rare ones that I wrote very quickly–10 minutes top to bottom.  That doesn’t often happen.  I’m more of a writer that comes up with an idea, and then studies it and works on it for weeks or months or years.

Scott: That’s for sure (laughter).

Seth:  Yeah, I’m kind of studious about it.  I’ll set up, you know, the coffee and the notebooks and the computer and just work and work on it.  But yeah, just a real life event like most of our songs I guess, are things that we’ve experienced or want to experience, or have learned from or want to learn from.

Scott:  Pertaining to that subject, we are pretty guilty of writing straight from the heart sort of, and exploiting our personal lives quite a bit.  I mean that is our subject matter most of the time.  And [“January Wedding”] would fall into that category.  I don’t know anything about the writing process of that song.  That’s one that Seth brought.  It was in Seth and came out of him.  In fact I didn’t even know until now that it was written quickly.

Seth:  It took a lot longer to record it.

Scott:  But yeah it certainly falls in the category, just like “Murder in the City” of songs that are scary to put out there.  For one, they could be embarrassing and for two they could be exploiting someone we love quite a bit, or an emotion that you had or an emotion that someone else had.

Audience member 2: There are so many songs about pretty girls, how do your wives deal with that?

Scott:  We just tell them that they are not real (laughter).

Seth: I like that there’s an assumption that our wives listen to our music (laughter).

Scott:  I am very thankful to live with a woman who has no idea half the time what I am putting out there.  The audience usually knows quicker than they do.  Luckily they don’t care.

scott

Audience member 3:  How has your process changed from your earlier days?  How has it evolved to where now you are recording with Rick Rubin.  I read a story early on that as a kid you were writing a song about a chicken (laughter).  So how has it changed form then, to your early stuff, to now with Rick Rubin.

Seth:  Despite my brother mocking me, I did attempt to write a song about chickens.  Scott shot them down and it took me quite a long time to get over that (laughter).  Still working on it.  How has it changed?  Scott and I first started writing songs by…I guess our first real attempts, we were putting them on cassette tapes and mailing them to each other.  So that’s changed.  We don’t do that anymore.  We do some version of that.  I think that maybe the process hasn’t changed as much in the writing process, perhaps in the revision process.  Perhaps when we get into the studio and we start to realize that stuff works or not works and trying to be more open to letting it change.  And also, Scott mentioned a vulnerability in songwriting.  It’s sort of realizing when that’s appropriate and when it’s not.  We put more emphasis on that now, and try to take ourselves out of the equation, and knowing that we are trying to make something that’s gonna stay even after we’re gone.  So we can take some of the embarrassment factor out of it.  I don’t think we thought about that as much, early on.

Scott: Personally I don’t sit down and write in sessions until there’s something that we’re working for like a recording or group of demos that have sort of surfaced.  I much more into just letting the things come to me.  I have this junk pile and I saw Chris [inaudible] talk about it once and it’s true to me.  I notice that when Seth and I come together, which we do–we did just a couple of weeks ago–we usually meet at his kitchen table and Seth will have all of these things laid out all perfectly, like recording devices, his computer, stack of notebooks and they are all itinerary.

Seth: 90 degree angles.

Scott: Yeah, then I have napkins and stacks of junk with words on them, written upside down and backwards, and I just plop it down.  I’ll piece together a collage of words that makes a song over a long period of time.  So my process –and I think we can complement each other on how this process has changed, where I don’t force things as much as I once did.  And, that may mean less songs, but I think that’s okay and that’s something we have learned along the way—that less songs is maybe better, putting more emphasis on fewer songs.  But there’s not a lack of them still. We’ve got a lot of them.  We’ve played one that kind of pertains to–in “Father’s First Spring”–it’s very pertaining to a song that’s written very fast and a song that certainly was scary to put out there, regarding exploiting the family, and family experiences (warming up instruments).  This song was written traveling on the bus.  I thought that childbirth would bring this wave of songs in my life that would just be unstoppable and it did not do that.  It was more of a slow…well there was no time to write songs once the kid came along.  This is the first song that came that I remember.  This is “Father’s First Spring”.

(The band performed “Father’s First Spring”)

Scott Avett

Scott Avett

Audience member 4:  What song did you guys have the most fun performing or writing?

Scott: (pause)  Of all time? (laughter).  The consistent answer to a question kind of like that one is that it seems that newer discoveries–as far as songs are concerned, which sometimes can be old songs and sometimes with the songs that were just written–we kind of pull something back and it has a new life with the instrumentation or a new approach, so that song gets pushed to the front, and it’s really enjoyable to play for this moment or time or shows.  Then you will see us playing that song more at shows and whatnot.  That changes, of course, in the recording studio as well.  I think lately, for me personally–well it’s somebody else’s song–there’s a Buck Owens song that we’ve been doing and it’s a lot of fun to play.  It’s just a song that we discovered.  Nobody had ever heard of it until Seth heard it on his record.  But, that we’ve written, lately we’ve been doing this medley thing that we did on TV not long ago with “Kick Drum Heart” and “Geraldine”.  It’s very rock and roll but it’s a lot of fun, and it can just set off and take flight.  I’ve had a lot of fun with that.

Seth:  Yeah.  I just want to point out something that I enjoy, was that she asked the question and Scott’s like, “Well the answer to a question that is very similar to that question is…” (laughter).  I’m seeing Scott’s sort of very easy transition into politics when someone asks a question and [he says] “Well you know what let me answer a different one.” (laughter).

Scott:  I know what’s going to happen.  I’m going to be the writer for Bob’s speeches.

Seth:  That’s right.

Scott: He’s the perfect politician.

Seth:  Classic good looks

(cheers from audience for Bob)

Scott and Bob

Scott and Bob

Audience member 5: This is like the classic songwriting question.  What comes first for you guys, the melody or the lyrics?

Seth:  I’ll answer this question for Scott (laughter).  Scott – while we are highlighting differences between he and I – Scott will sometimes come to me with this idea for a song and be like, “Hey check out this idea for a song.”  He’ll play like 3 or 4 minutes long and then he’ll get done and I will be like, “Well you know, it’s an interesting idea, I don’t know about the melodies.”  [Scott would say] “Oh don’t worry about the melodies.”  And I’m like, “Okay, well maybe we can change a chord.” [Scott would say] “Oh don’t worry about the chords either.”  (laughter).  That seems pretty consistent with Scott.  I think with me it’s kind of either way.  It’s just always changing.  We feel like the really valuable thing to do with songwriting is to really fight tooth and nail against formula, so try not to get into some way you do it all of the time, and you’ll be in better shape.  We’re in better shape when we do that.

Audience member 6:  You guys went from playing on street corners and over the years playing and selling out theaters.  You talked about the recording process earlier.  As far as musical structure and musical elements, how do you think you guys have evolved over the years?

Scott:  Once again I can really only speak for myself because Seth always had an awareness of melody and singing much more than me.  For me, awareness of key and pitch and singing has been something that I know for the first 4 or 5 years of our existence I didn’t pay any attention to at all.  All I wanted to do it to get on stage and move and make an impact – surprise people, or scare people, or excite people, or make people angry or happy or whatever.  I just knew that I wanted to shake things up.  But for development, I think this goes along for both of us, we’ve become much more aware of wanting to make something that is great in our eyes–in the 3 of ours’ eyes.  That will never be reached.  It’s kind of like saying, “Well one day I’d like to be perfect.” Of course that will never be reached but we will always try to strive for it.  So, there’s a natural progression of refinement in our recordings that we have to this day and continuing have been the captains of.  We’ve been very lucky to be the captains of, because we’ve always been allowed to cover our business trail with the art leading.  You know, the art has always led the business.  So we’ve always got to say, “This is what we want to do with the recording.  This is how we want it to work.  This is what we are aiming for.”  And then people get in line and help us.  The answer I’m getting to is just that I hope to refine what it is that we do.  That doesn’t necessarily mean cleaner and more polished because we have quite an interest in albums like “Tonight’s the Night” by Neil Young where you have like a true live experience that happens one time and one time only.  We’re just searching for great art, or no not searching.  We’re trying to make ourselves available for it to find us.

Audience member 7:  Are there any songwriters that influence your songwriting, such as John Prine and Bob Dylan?

Scott:  Both of those for sure.  Townes Van Zandt is huge for me, starting in like 2007.  I’d actually avoided Townes Van Zandt because I didn’t like his name (laughter).  I have no idea what that even means.  I mean I have no idea – total ignorance.  But, when I grabbed on and understood the hopeful darkness that he sort of brought with his lyrics, I felt very akin to it.

Seth:  I know Bob, I and Scott all would say one is Tom Waits.  He’s someone who has no interest in genre or sticking to any genre, which I think is really important for someone who wants to create something and find their original voice, even if their original voice is a crazy circus master, or whatever.  Really, he’s someone who could have just skated along as, in the early days, as “Oh it’s the next Bob Dylan, but on piano.”  There were a lot of “here’s the next Bob Dylan” throughout the years and decades, but he could have kept on making really quality piano music with a trio or whatever, but it’s really nice how when you think he’s going to zig he zags.  He always seemed pretty healthy in his older tunes, and that’s what we’re going for.

Audience member 8:  I kind of have a two-part question.  One, if you guys ever get stuck or have dry spells do you have things that you do to re-inspire yourselves? And also as you’ve seen your audience grow and become a bigger operation, has that influenced knowing that more people are listening and waiting for bigger music.  Does that influence your songwriting?

Seth: The second part of that.  You can’t completely ignore it when you know that you are going to record something and if you share it, there’s at least a good chance that hundreds of thousands of people are going to hear it.  And while there are really positive sides of that, you could just start psyching yourself out.  So I think we’ve worked hard to keep each other grounded, and to find the balance between staying true with it and staying genuine in what we what to do and what really matters.  And also not making it seem like it’s more important because more people will hear it.  You know initially I was thinking that the f-word was going to be in this song, but maybe not so much anymore.

Scott:  The song “Down with the Shine” initially had the f-word in the chorus.

Seth: It was like, this is punk rock–this is good.

Scott: It just was.

Seth:  It was like, “Is this exactly what you want to say?”  I was like, “Well I don’t know if that’s exactly what we want to say.” (laughter)

Seth:  What was the first part of the question?

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Seth and Scott Avett

Audience member 8: If you ever get stuck or have dry spells do you have anything to re-inspire yourself?

Scott:  I just walk away from it whenever I’m stuck, because the more I convince myself that I am stuck, then I’m stuck.  To me there’s a really…I do this with shows sometime. I say, “I don’t care about this,” and just throw it away.  Sometimes I’ll do it with a verse.  Then I can go out, and I can go relax and it just happens that that’s just the best way.  To put all of this importance on one song, you know.  I have, well I guess we have, but I have certainly thousands of ideas that are unfinished that if I really let myself think about it too much, it’s overwhelming and daunting.  But, things just keep moving forward, so I just let it go.  Throw it away.  I’m into that.  I have this definition I came up with, well not really a definition, no.  Seth and I were talking about running.  He ran this relay thing a couple of weeks ago.  We were talking about it and I said, “Well you know all that matters is that you win, right?”  (laughter)  He said, “Oh yeah.”  We were having a laugh about that.  And then we realized the definition of winning, and it got me really thinking about well, no matter who wins the race, whoever is at the pub at the end of the night enjoying camaraderie after this long day of running and you know, exhausting endeavors, whoever is really having the most fun wins.  It doesn’t matter who came across the finish line first, or who did it the best.  That person will still be jealous of seeing the guy that’s like, “I lost but I’m still having fun.”  (laughter)  So you know if I hit like a bad note or something, I have to remember that if I am having fun, if I can define fun, including as many people in a good way as I possibly can and have as much of it as I can, then what I’m doing being stuck or not stuck kind of starts to fall away.

Seth:  I try to zone in on the same thing when Scott hits a bad note (laughter).

Scott: And Seth will remind me every time (laughter).  He likes to do this joke where he comes off the bus and sees whatever nice fella is going to help us at the club or concert or whatever.  And, Seth comes over and says, “Listen these guys on this bus have been riding my coattails since day one.”

Seth: I do like to say that (laughter).

Bob:  Can I just say one thing here?  I just want to say a quick little story.  There was a song—we were about to play a festival—and we were in the trailer 5 minutes before we were going on, and there was a very old song that we’ve been playing for 10 years.  We were practicing, the 3 of us, and we hit a point and Seth said to Scott, “What chord are you playing?” [Scott said] “Well, I’m playing a G.” [Seth said] “Well you are supposed to be playing an E.” [Scott said] “I’ve been playing this G for 10 years!” (laughter)

Scott:  I said, “Why is that important?”

Bob:  I don’t know if the moral is that it’s never too late to be better.  If it’s Seth it’s: “never too late to be better.”  If it’s Scott it’s: “Man I’ve been playing this chord for 10 years!”

Scott:  Here’s the problem, the G in my mind works simultaneously with the move when I hit the drum, and it had to stay there because if I was going to make the move on stage.  [I should just] deaden all of the chords and just do that (does a cool move).

Seth:  Then you could keep the most important part, which is the rock and roll move (laughter)!  The great thing about when that happens, and that will happen occasionally, where I am like, “How can I say this to Scott?  Scott listen, you are just hitting the wrong chord.  I don’t mean for it to be an insult.”  If it’s early in the tour Scott’s like, “Oh yeah, my bad.  I’ll play the right chord.”  But if we are like 2 months in and we are all just ragged, and I’ll be like, “Scott, can you hit the right chord?” and we are just…

Scott:  Then later that day I say, “Seth I’m thinking about quittin’.”  (laughter)

Seth:  Just put like “Quittin’ Hard” on the (inaudible)

Scott:  I’m in my pajamas…toothpaste in my beard (laughter).

seth

Audience member 9: How has working with Rick Rubin influenced your process?

Seth:  Well there are a few answers for that.  He helped us calm down a bit in the studio.  Earlier–this question about playing on street corners and getting in the studio, and actually getting to spend significant time in the studio–um playing on the street corner, volume was more important than anything was, you know.  So, we worked much more on turning our voices into megaphones rather than having good pitch or especially good rhythm.  Working with Rick, it was good because his work speaks for itself, so our ears were open.  We’ve been very guilty of just not hearing a lot.  Early on Bob would try to help us get some things wrangled in and we were just like, “Nahhhh, we’re good to go.  Let’s go on and play right now.”  And you know we would.  And in the process, me and Scott and Bob over 8 years that we were a band before we met Rick and got in the studio to make “I and Love and You”, Bob admits this but I hadn’t really, that our tempo was all over the place.  We stayed together as one voice but we would fly and slow down and fly and slow down, and we were the only 3 that could understand why that was happening.  It was just because of hundreds and hundreds of shows.  So, working with Rick on a technical aspect, he was really good about saying, “Let’s just tear this down for a second and rebuild it from ground up.  Not change the song but let’s just find out what’s happening and why this part feels like, not a disappointment, but just a drop off.  It’s not the part.  The part’s great, it’s good, but we are slowing down for some reason.”  That works on a street corner, but we started having trouble with that working in a room where we really want to hear a song over and over and over and over and over and over.

Scott:  There are 3 things that I notice he does as well.  I think our lives kind of came together at the right time.  I think we all believe that there’s a natural way that a song’s supposed to be and there’s probably several ways that it should be, but we believe it will settle in to a natural –it’s not really in our control.  We just know when we hear it.  Now there’s probably more than one way and at some point you can pick that they are all right, but you have to get it to that general space where nature sort of says, “This work of art has to be like this, more or less.”

Seth: Yeah, because there’s way more ways to over complicate.

Scott:  With that, Rick working in hip-hop, he got good at inventorying parts.  He’ll listen to a song once and say, “Well on the second pre-chorus,” which he names it pre-chorus and I’m the one who’s always like, “Why’s it gotta be called a chorus or pre-chorus, let’s just not call it anything.  What’s it matter?”  But, he’ll inventory everything after one listen and be able to name these parts and where thing mood-wise happen or note-wise or key-wise happen, and then you can all talk about it and play around.  Where the hip-hop part comes in is that he can actually visualize this piece and then switch it around, and play with it in the studio like you would with digital parts.  We don’t really deal with digital parts.  We are pretty dead set on trying to…

Seth: Actually play the song.

Scott: Yeah, um and the third part I forgot.

Audience member 10:  Relating to the last song you guys played.  How does the songwriting process and the touring schedule work together.  Because I imagine it would be pretty frustrating to be inspired when you are seeing the highway every day.  So, do you write more songs back home on break or on the road?

Scott:  It is both.  It’s gotten less to be both as it used to be.  It used to be, you could kind of see the world more when you are in a van, right?  We travel on a bus now more, or on an airplane.  So it’s gotten to be where you are sitting in the coach section of the plane and you really aren’t getting a whole lot of inspiration.  Although, your mind can go a lot of places…I don’t mean to drift.  We have compartmentalized it a little more at home now than we used to.  I think the more we travel, what happens is the more you travel the more you have to travel, and the more you see the more you discover these new words and they have new meanings with new experiences.  So like when you are at the Cliffs of Dover and you are like, “Oh my gosh the Cliffs of Dover, what a great line,” you know.  And what’s happening right at the Cliffs of Dover is that you are on this ferry that’s got swells of 10 ft and you’re looking down one window and seeing the channel and looking out the other in the sky, and it’s like, so what IS happening right now?  So in that regard, being on the road offers all of these new words and new discoveries that have…I always compare it to gold to cash.  You know, you have cash.  The cash is the song, but it’s gotta have the gold to back it up, which has to be the experience or the belief.  You have to actually believe it, because when you try to continue on in your life, I’ve learned and we’ve learned that if [we] try to continue to play songs that we don’t really believe, they just disappear.  They’re not important.  That’s why so many of these old-time songs have lived so long.  They have so many layers of belief and history in them, from so many people, that they are established like a brick foundation, you know–a stone foundation.  We should take one more and then you should play that new song.

Seth: Yes.

Scott:  We’ll just watch you  (laughter).  Let’s switch it up and go right here.

Seth Avett

Seth Avett

Audience member 11: Thank you very much for the joy you’ve given this 40-year-old man…

Scott: Your beard looks great (laughter)…You are out of the service now.

Audience member 11:  Yes I am!  Thank you very much.  You’ve provided the soundtrack for our wedding, thank you.  But my question is, let’s go back to high school age, Seth, Scott, and Bob.  What were you guys running to the store to buy.  I know we talked about Fugazi and all of that stuff, but what other stuff were you listening to 20+ years ago?

Bob: Bruce Springsteen, The Replacements, and Tom Waits.

Scott:  I’ve said this over and over, and I’ve started to not want to say it because I am afraid it will get me in trouble one day, but I just worshiped Mike Patton from Faith No More–Mr. Bungle and Faith No More–and anything that he was doing.  Then all of the grunge stuff was happening, so Alice in Chains and Soundgarden.  Which, by the way, I feel like – Blind Melon – I feel like they were all kind of precursors to what I guess some people call the neo-folk thing, which I think has been going on forever.  But, I think there was a lot of acoustic rock going on within Nirvana, within Soundgarden, within Alice in Chains.  I think “Jar of Flies” was an amazing acoustic record.  But anyway, all of that stuff in high school, that’s what it consisted of…Red Hot Chili Peppers.

Seth: Nirvana obviously, um the Deftones, and Doc Watson—a lot of Doc Watson.

Scott:  So this is interesting, we got on the bus this morning on the way up and we talked a little bit about not wanting to play too much during the workshop, because we wanted to be able to talk, because we love to talk (laughter).

Seth:  We…WE love to talk (laughter).

Scott:  So, um, every once in a while, I would give Seth some type of devisal situation, and he will go through lists of his if I haven’t, and it’s typical for me to forget them or just remove myself from them.  Seth found kind of this list of them that he started pulling from on his own, so this is an indicator of sort of our process—one part of our process.  So, he kind of brought back this series of songs that he’s basically taken ownership of, but we both wrote them.  It’s kind of interesting.  [To Seth] Um, I don’t really think I should try to play, unless I can…

Seth: Um, okay.

Scott: Well, I mean I will try…

Seth: Yeah, just try.

Scott:  Okay, I’ll just do a couple of chords.  So this is one of those songs from this new list that we have that we are just kind of watching the songs happen.

(Seth performed a new untitled song.  Per the band’s request, audio and video of all unreleased songs should not be posted on the internet)

As previously mentioned, the session ended with a standing ovation as the  band smiled, thanked the audience, and promptly left the auditorium.  The following day, The Avett Brothers closed out the festival with a raucous and rainy set on the Watson Stage that left the waterlogged audience begging for more, despite the day’s incessant drizzle.  Rain or shine, these men always bring their best to the stage, and this year’s MerleFest performances were no different.

Here was an especially moving moment from their Watson stage set, where Scott and cellist Joe Kwon performed “Am I Born to Die”.

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MerleFest – Friday

The first full day of MerleFest got underway this morning, and the spirits of Merle and Doc were brightly shining down on the campus of Wilkes Community College. With crystal blue skies above, festival goers came in droves with chairs and blankets in-tow, ready to stake a sweet spot on the lawn in front of the Watson Stage.

I have to be honest, upon arrival — as a first timer — MerleFest was one of the most sprawling and initially intimidating festivals I’ve ever attended — not in the sense of the people present, but instead in the grand scale of things and the logistics that were required to successfully pull-off such a well-attended 4-day festival. However, intimidation dissolved with the first sweet southern smile from one of the ticket workers, who extended a friendly gesture that saved me a long hike up the dreaded hill to pick up my credentials. This, I thought, is what MerleFest is all about. This southern charm and hospitality was laid carefully into the festival’s foundation, and these qualities are certainly still alive and well 26 years after its inception.

My first quest was to get the lay of the land. I had planned out my day, but wasn’t sure about stage proximity and everything in between. As I walked through the alley of vendors, I passed families, groups of school-aged children, seasoned festival vets, and people who looked a lot like me — wide-eyed and taking it all in.

I explored the Expo tent for a quick bit, admiring all of the beautiful guitars, banjos, and mandolins from some of the best builders — Martin, Taylor, Collings, Deering — and paid a visit to my friend Andy at Cedar Creek Custom Case Shoppe. It was great to see a familiar face in the sea of people, and I knew I’d see more as the day progressed.

On my first day, I wanted to experience a little bit of everything, so I headed over to the Merle Watson Bluegrass Banjo Competition in Alumni Hall to catch some of the best pickers around. I was lucky get there just in time to hear the last competitor, Joshua Brand, who not only looked the part in his worn denim overalls, plaid shirt, and sweater, but also played the part and wowed the audience with his fast and effortless banjo picking. If the other competitors were anything like him, the judges were in for a tough decision.

Next it was on to hear some music outside. I strolled over to the Watson Stage for my first Bayou Diesel “experience.” Hailing from Black Mountain, NC, Bayou Diesel brought the Cajun heat to the stage with some New Orleans’ style zydeco that certainly got fans out of their seats to dance. Before heading over the Americana Stage, I decided to enter to win a baby Martin guitar, which required me to get up on Martin’s make-shift stage and perform a song. I thought, “You only live once, and well, Doc would want it this way.”

On to the Americana Stage for The Black Lillies, a 5-piece band out of Knoxville, TN who are quickly rising to the top of the charts, following a busy year of touring in 2012 and the release of their 3rd studio album “Runaway Freeway Blues” just last month. Their 8-song set was captivating with tight instrumentals and the type of harmonies that stop you dead in your tracks. I was fortunate enough to sit down and chat with the band after their set, and they were the most humble and gracious (and hilarious, too) group I’ve had the pleasure of interviewing. The afternoon was filled with more great music with Scythain on the Watson Stage — one of the festival’s fan favorite bands who have been known to get entire crowds up dancing, clapping, and singing along. This bluegrass boy-band packed their set with frenetic fiddling, and high energy songs that had everyone smiling.

The evening sets continued to impress. Over at the Hillside Stage, Delta Rae brought rock and blues to a new level, while the Steep Canyon Rangers mashed up on the Watson Stage. As the night began to set in, I thought it fitting to try another new activity–square dancing at the Dance tent. With a bit of apprehension, I joined a friend on the dance floor and followed caller Uncle Ted’s instructions. Before long, I could swing my partner and do si do with the best of them thanks to Uncle Ted, a sweet and funny guy who made everyone, especially the young dancers, feel at home on the dance floor.

The evening ended with a mellow set by guitar legend Warren Haynes backed by his band Gov’t Mule. The first full day of MerleFest had come to an end. It had been a long, sunny day of fabulous music, friendly people, and new experiences. It was time to rest up for another full day of music tomorrow.

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Spring Music Festival Spotlight – MerleFest 2013

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MerleFest, April 25-28, 2013 @ Wilkes Community College in Wilkesboro NC

MerleFest is a family friendly music festival that was founded in 1988 in memory of Eddy Merle Watson — son of American music legend Doc Watson.  For over 25 years, the festival has maintained its original purpose–to raise funds for Wilkes Community College while celebrating “traditional plus” music. Today, MerleFest is considered one of the top music festivals in the country, drawing more than 75,000 festival goers and some of the biggest names in traditional bluegrass, country, Americana, folk, rock and more.  This year’s festival will feature over 90 musicians on 14 stages over the course of four days, so festival goers are encouraged to download the MerleFest app before they arrive to ensure the ultimate festival experience!

In true MerleFest fashion, festival organizers have gone above and beyond to congregate the best of the best at WCC.  This year’s lineup features rising musicians like The Black Lillies, Pokey LaFarge, and Delta Rae alongside industry vets like Jim Lauderdale, Jerry Douglas, and headliners The Charlie Daniels Band, Nitty Gritty Dirt Band, and Warren Haynes & Gov’t Mule. Additionally, local favorites, The Avett Brothers, have signed-on to closeout the festival on Sunday afternoon, but not before their talented father, Jim Avett, takes the Creekside Stage to perform a special family gospel set.  In addition to this year’s stacked lineup, Sam Bush will host an all-star tribute jam on Saturday night to honor the life and music of the festival’s founding father Doc Watson, who sadly passed away last year.

While it is true that MerleFest mainly involves relaxing and enjoying the company of old and new friends while taking in amazing live performances, there are also several opportunities for fans to get involved and play some music themselves.  Musically inclined fans can join others to pick, sing, and learn at Jam Camp, Pickin’ Place, and The Songwriters’ Coffeehouse.  Young festival goers may enjoy spending some time in the Little Pickers Family Area, while fans of all ages can venture out into the WCC campus woods for a Nature Walk.  MerleFest also features a series of contests for musicians and songwriters, including The Merle Watson Bluegrass Banjo Championship, The Doc Watson Guitar Championship, and The Chris Austin Songwriting Contest.  The twelve finalists for the CASC will perform on the Austin Stage on Friday, April 26th at 2:00 PM, and will be judged by a panel of music industry professionals, including Jim Lauderdale.  The first place winner will receive a performance slot on the Cabin Stage that evening.  All proceeds from the CASC benefit the WCC Chris Austin Memorial Scholarship.  And, last but certainly not least is the Saturday night Midnight Jam — a fun and often rowdy festival tradition!

If you are looking for a music festival to kick off the spring season, MerleFest is for you!  Load up your car, head out to Wilkesboro, set up a tent at one of the many surrounding campsites, and be prepared to have your mind blown by some of the music industry’s best.  Multi- and single-day tickets are still available. For more information about MerleFest, musicians, and festival events, please visit  www.merlefest.org.

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